Content marketing is about creating engaging, useful and value-adding content to the readers, often forming the foundation for a strong digital marketing project.
Content is increasingly important as Google and other search engines are...
What Is SEO?This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman's language, it the process...
Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company's exposure within your space; it compels your market to visit your website; it...
Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount...
Understanding Email marketing
The ubiquitous email still survives. Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was and still is one of...
Social Media Marketing seems to be the latest buzz word for anyone looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M...
Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in...
Online Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers...
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